Seattle Rivers To Smell Like Lattes and New Cars
Printed From: ProfessorPaddle.com
Category: General
Forum Name: Whitewater Forum
Forum Discription: Open Discussion Forum. Whitewater related subjects only
URL: http://www.professorpaddle.com/forum/forum_posts.asp?TID=13889
Printed Date: 09 Oct 2025 at 9:40am
Topic: Seattle Rivers To Smell Like Lattes and New Cars
Posted By: iamaewok
Subject: Seattle Rivers To Smell Like Lattes and New Cars
Date Posted: 28 Mar 2014 at 10:08am
Have any of you heard the latest about a company based out of Seattle called Brand Drops? Apparently they've been testing some new advertising medium that's similar to cloud seeding where they make rain smell like products. Their claim is that it's somehow an "environmentally friendly" form of advertising and that it'll get people to go out and buy whatever it is that they're smelling.
I've heard from King County environmental protection officials that they've already done some testing in Eastern Washington to test for lasting environmental effects so it seems to be true.
Does this mean our rivers will soon smell like french fries and Starbucks Lattes?!?
Here's the video and website:
www.brand-drops.com
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Replies:
Posted By: jalmquist
Date Posted: 28 Mar 2014 at 10:28am
Are you sure you didn't post this a few days too early?
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Posted By: iamaewok
Date Posted: 28 Mar 2014 at 10:43am
Trust me, I thought the same thing. It wasn't until I received a response from the county that Brand Drops Inc. had received permits/authorization for testing that I realized it might be serious. I would doubt that the county is in on it too.
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Posted By: James
Date Posted: 28 Mar 2014 at 12:34pm
I would like to request the first company to advertise be Honey Bucket.
That way we could get everyone in the world against this idea really easily.
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Posted By: jP
Date Posted: 28 Mar 2014 at 12:52pm
No sh*t.
Hmm. Time to start looking into ways to mail some of my drysuit farts to my representatives...
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Posted By: jP
Date Posted: 28 Mar 2014 at 12:53pm
Smells Like MiddleAge Capitalist Spirit...
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Posted By: Sam_Graftton
Date Posted: 28 Mar 2014 at 12:58pm
This doesn't seem real to me for some reason...
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Posted By: Arrow6
Date Posted: 28 Mar 2014 at 2:44pm
Ridiculous. Making it more difficult to be left alone by the day.
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Posted By: Scott_H
Date Posted: 28 Mar 2014 at 3:35pm
For all the effort they put into the video you think they'd put more effort into the names:
The scientist featured in the video is "Timothy Hagan, PhD" (see 1:18).
Tim Hagan is also an employee (not a PhD) for Publicis, the advertising company working with Brand Drops.
- http://www.linkedin.com/in/timhagan123
Coincidence?
------------- “The problem with people who have no vices is that generally you can be pretty sure they're going to have some pretty annoying virtues.”
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Posted By: jalmquist
Date Posted: 28 Mar 2014 at 4:30pm
I still say this was leaked just a few days too early. Or maybe it's just someone's (gr)ad school project. Or both...
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